Colour and bling: Aditya Birla Group eyes $25 bn rev from consumer ops in 5 years as it enters crowded jewelley market

Shortly after the conglomerate entered the paints business, it has ventured into the jewellery market, where it will compete with the likes of Tata Group’s Titan, Reliance Jewels, Kalyan Jewellers and Joyalukkas. .The group has earmarked an investment of ₹5,000 crore for its jewellery business.