Hasbro CEO: "We're going all in on becoming a digital play company"

As part of Hasbro's Q2 financial results, CEO Chris Cocks has expressed the company's commitment to focus on "digital play," mentioning a $125 million capital envelope for video games, and one to two new releases yearly from late 2025/early 2026.

In the Q&A portion of Hasbro's earnings call (as transcribed by Seeking Alpha), Cocks noted that the recent appointment of John Hight as president of Wizards of the Coast and Digital Gaming, as well as an increasing number of execs with video games background to the company's board, is in line with the company's strategy.

He mentioned the aim to expand some of its "mid-core and hard-core brands" and "digitise" them.

Read more