Ilona Maher: how a US rugby sevens player became one of the biggest stars of the Games

The American is one of the breakout athletes in Paris, thanks to an irreverent social media presence that has won her sponsors and millions of fans

Ilona Maher might not have the professional résumé of Australia’s Maddison Levi, Great Britain’s Ellie Kildunne or New Zealand’s Portia Woodman-Wickliffe. But the 27-year-old from Vermont is surely one of the biggest stars of the Olympic women’s rugby sevens competition that kicked off Sunday at the Stade de France, at least among people under 30.

One of the breakout social media personalities of the Tokyo Games three years ago, Maher has gone on to amass more than 1.4m Instagram followers with 1.6m more on TikTok, a combined reach that far outstrips more established US Olympic stars like Katie Ledecky and Noah Lyles. And those figures have only swelled in the three days since the Paris Games opened.