In pubs and homes, Bira’s craft beers were the toast of one and all. Then this happened...
30.07.2024 00:00:26
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Beer maker Bira wants to beat its bigger rivals—United Breweries, AB InBev and Carlsberg—in innovation. Ever had its ‘Mango Lassi’ beer or a ‘Kokum Sour’ variant? The problem: Bira is beginning to stutter. What can founder Ankur Jain do?