ITV’s ad revenue jumps 17% with assistance from the Euros

Shares dip as broadcaster reveals its majority stake in company behind Sherlock and Douglas Is Cancelled

ITV has reported a 17% surge in advertising revenue fuelled by the Euro 2024 tournament, while announcing that it has taken a majority stake in the production company behind shows including Sherlock, The Devil’s Hour and Douglas Is Cancelled.

The broadcaster said on Thursday that total ad revenue – including TV and digital – was up 17% year on year for the three months to the end of June, ahead of a forecast rise of 12%.