Meta’s Oversight Board has advised it to revisit and refine its rules on how it handles AI-generated adult content.
Following an investigation where the board reviewed two pornographic fakes of famous women created using AI and posted on Instagram and Facebook (both owned by Meta), it had some important suggestions for the company:
Meta responded by saying that it would review these suggestions and update them if any changes were made based on them.
For those who don’t know, the Oversight Board was established by Meta to keep an eye on controversial decisions. Although the board is funded by Meta, it runs independently. On the flip side, the board’s suggestions are not binding. Meta can choose to accept or reject them.
The Oversight Board had previously advised Meta to work on its policies after it didn’t remove Joe Biden’s manipulated video from Facebook in early February.
The investigation surrounded two female public figures from India and the USA. Citing privacy concerns, their identity has been kept anonymous.
The edited images of these women that were circulated online were found to be in violation of Meta‘s rule barring “derogatory sexualized photoshop”. This falls under bullying and harassment, in which case, Meta is supposed to remove the posts immediately.
The users appealed again but even the second time, the company refused to take any action. The company only decided to take the case seriously after it was picked up by the Oversight Board for review.
This is not a new issue with Meta. Devika Malik, a platform policy expert who previously worked in Meta’s South Asia policy team, had said earlier this year that Meta largely depends on user reports to identify and remove inappropriate content.
This is not an effective approach, especially when dealing with AI images because the responsibility falls on the user to prove their identity and that it was non-consensual.
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