Mukesh Ambani vs Ratan Tata vs Birla: Aditya Birla Group launches jewelry brand Indriya, to invest Rs...

In the branded segment, Aditya Birla Group would compete with Tata Group's Tanishq, a market leader in the branded jewellery market, and Reliance Jewels, the brand owned by Mukesh Ambani-led Reliance.