Over 90% of Call of Duty players play less when skills-based matchmaking is deprioritised, according to new research published by Activision.
In a recently released white paper, the publisher researched how skills-based matchmaking affects its player base. This form of matchmaking looks at how a player's skill is defined so they can be matched with similar players during a game.
The publisher ran a test in early 2024 in Call of Duty: Modern Warfare 3, in which 50% of players experienced a decrease in skills-based matchmaking.