SAG-AFTRA calls for a "video game strike", effective from tomorrow

The Screen Actors Guild - American Federation of Television and Radio Artists (SAG-AFTRA) has called a strike, effective at 12.01am tomorrow (July 26).

The strikes comes after the SAG-AFTRA National Board unanimously agreed earlier this week to permit its chief negotiator to call an immediate strike at will in a bid to protect voice actors fighting for job security as more and more studios explore generative AI.

National executive director and chief negotiator Duncan Crabtree-Ireland, acting under the authority delegated by SAG-AFTRA, says the strike comes "after more than a year and a half of negotiations [about the Interactive Media Agreement] without a deal."

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