Trump monetizes assassination attempt by using photo as book cover

Former president further pushes self-mythology with new book and sneakers featuring shooting images

• US politics – live updates

Donald Trump has moved further to turn his survival of an assassination attempt into mythology by putting the memorable images of the incident on the cover of his latest book, due out next month.

The dramatic news picture, taken by the Associated Press photographer Evan Vucci, captured a defiant and bloodied Trump pumping his fist and mouthing “fight, fight, fight” to the crowd moments after the failed attempt on his life by a 20-year-old gunman at a rally in Butler, Pennsylvania, on 13 July.