Unicommerce records 16% growth in order volume during mid-year online sales

IPO-bound SaaS platform Unicommerce has recorded a 16 per cent jump in order volumes during mid-year online sales on a year-on-year basis, the company said on Monday. The company said that volume growth was accompanied by an upward trend in gross merchandise value, which grew 19 per cent year-on-year in 2024, over 2023. "Analysis of orders processed through the Unicommerce platform shows that customers cashed in on the mid-year sales offers extended by multiple marketplaces with 16 per cent order volume growth during the week-long sale period between 19th - 25th of July 2024. "This volume growth is in comparison to the 2023 mid-year sales that took place between July 14- 20 last year," Unicommerce said. Unicommerce provides software-as-a-service (SaaS) platform for end-to-end management of e-commerce operations for direct-to-consumer (D2C) brands, brand aggregators, traditionally offline brands, marketplaces, logistics players, and small and medium-sized businesses (SMBs) through a